Work
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Zonda Platform Design

Building the Future of Housing Data

Zonda is the most advanced data-driven platform in the housing industry—powering real-time insights for developers, builders, and analysts across North America. Council partnered with Zonda to design a responsive data visualization system for its Enterprise product, creating a flexible framework that could scale across digital platforms, devices, and print.
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The Challenge

Making housing data work harder—and travel farther

Zonda’s business is built on the strength of its real-time data. But as the company expanded its enterprise tools, the platform’s core visual system hadn’t kept pace. Data presentation was inconsistent across tools and channels, making it harder to extract value, build trust, or deliver insights with clarity. The opportunity wasn’t just to improve usability—it was to rethink how data comes to life across the entire Zonda ecosystem.

"Zonda’s data is incredibly powerful, but the experience didn’t reflect that. For a user trying to make sense of housing trends or investment risks, clarity is everything. We built a visual system that helped people not only access the data but understand it—and trust it. It changed the way teams interacted with the platform and made it easier to take action."

Our Approach

A scalable system for insight delivery

We partnered with Zonda’s product and design teams to create a responsive, systematized approach to data visualization—grounded in enterprise use cases and designed to adapt across contexts.

  1. Visualization strategy Defined a modular framework for communicating complex housing and market data with speed, precision, and clarity.
  2. Responsive design architecture Designed flexible visual patterns that work across digital interfaces, mobile devices, and printed reports—ensuring continuity and legibility wherever data is consumed.
  3. Component-based system design Built a library of reusable data components—charts, tables, filters, and summaries—that could be composed to meet a wide range of use cases.
  4. Cross-platform adaptability Ensured the system worked across product teams and presentation environments—from on-platform dashboards to executive briefings and field-ready print formats.
  5. Design in motion Delivered interactive prototypes and real-time collaboration with Zonda’s internal teams to speed adoption and refine implementation.

Creative Work

A responsive system built to deliver clarity at scale

We designed a flexible, component-based data visualization system that could adapt across digital tools, mobile environments, and printed reports—ensuring Zonda’s data could travel farther and work harder. Every element was designed to support clarity, trust, and usability—transforming raw information into actionable insight for enterprise users.

A unified design system that brings housing data to life

We developed a flexible, component-based system of charts, tables, and summaries that served as the backbone of Zonda’s enterprise product. Built for consistency and speed, the library gave product teams a shared foundation to visualize complex data with clarity. Each component was designed to accommodate a range of use cases—from national housing trends to granular market comparisons—while maintaining a cohesive and trusted experience across tools.

A responsive layout engine built for every corner of the industry

Zonda’s users don’t just work at desks—they work on sites, in meetings, and in the field. We created a responsive layout system that adapts seamlessly across devices and formats, from widescreen dashboards to mobile views and printable reports. The system maintained visual integrity across all contexts, ensuring that information remained legible, hierarchical, and easy to act on—whether presented on a screen or handed across a table.

Interaction patterns designed for discovery, not just display

We designed interaction models that encourage exploration without overwhelm. Users can filter, compare, zoom, and reveal deeper layers of information—empowering them to engage with the platform in ways that suit their pace and goals. The result is a system that surfaces meaningful insight when it’s needed, but stays out of the way when it’s not—supporting confident decision-making across roles and levels of expertise.

The Results

A system that scales with the business—and the industry

The new visualization system gave Zonda a flexible, future-ready design foundation. It improved usability across the platform, enabled richer customer experiences, and strengthened the value proposition of the enterprise product. Internal teams could move faster, with less overhead, while delivering more consistent and effective insights across digital, mobile, and print contexts.

"Zonda’s data is incredibly powerful, but the experience didn’t reflect that. For a user trying to make sense of housing trends or investment risks, clarity is everything. We built a visual system that helped people not only access the data but understand it—and trust it. It changed the way teams interacted with the platform and made it easier to take action."

Zonda (Enterprise Product / Data Visualization)

The Results

A system that scales with the business—and the industry

The new visualization system gave Zonda a flexible, future-ready design foundation. It improved usability across the platform, enabled richer customer experiences, and strengthened the value proposition of the enterprise product. Internal teams could move faster, with less overhead, while delivering more consistent and effective insights across digital, mobile, and print contexts.

What it meant

Designing a system that helps data do more

This wasn’t just about charts—it was about making data more human, more actionable, and more accessible across the housing industry. The system didn’t just reflect the sophistication of Zonda’s platform—it helped amplify it.