Unlocking Podcast Growth for Spotify
The Challenge
Uniting Brands, Amplifying Value
How could Spotify leverage Megaphone’s established brand equity while clearly demonstrating the incremental value of joining Spotify’s expansive podcast network? We faced the urgent task of seamlessly uniting two distinct brands within three months post-acquisition, ensuring clarity and excitement among Megaphone’s existing users, Spotify’s business stakeholders, and potential new customers.
"Megaphone had grown fast, and the story hadn’t kept up. Teams needed a clearer way to explain what it was, how it fit inside Spotify, and why it mattered to advertisers. Once we aligned the messaging and design, everything started working better—internally and externally. It gave them language and structure to move forward with confidence."
Our Approach
Response Rapid Collaboration, Scalable Impact
Council quickly leveraged a decade of experience guiding Spotify’s brand strategies, spanning both B2B and consumer audiences. Working closely with the Megaphone and Spotify podcast teams, we immersed ourselves in Megaphone’s strengths, immediate cross-selling opportunities, and customer value propositions. Through iterative prototyping and strategic workshops, we crafted a scalable messaging framework and visual design system to clearly articulate Megaphone’s enhanced value within Spotify.
A Clear, Cohesive Identity for Scalable Growth
The resulting marketing platform combines clarity, flexibility, and impact. We developed a dynamic visual identity and messaging structure emphasizing Megaphone’s proven performance and strategic alignment with Spotify’s global brand.
Unified Brand Across Channels
From digital presence to strategic messaging, the refreshed Megaphone brand confidently expressed the combined strength of Megaphone and Spotify. Its unified voice scaled across channels, clearly communicating the benefits available to both existing customers and prospective partners.
Adaptive Web Experience
The new Megaphone website was designed for immediate resonance, addressing distinct user personas—including advertisers, creators, and investors—with impactful storytelling and simplified user journeys.
Effortless Discovery and Strategic Clarity
We designed a website experience that simplifies discovery, allowing users to effortlessly explore Megaphone’s comprehensive suite of ad management, analytics, and monetization tools. Clear content structures, concise storytelling, and intuitive pathways remove complexity, guiding visitors seamlessly toward deeper engagement and better understanding of Megaphone's capabilities.
The Results
Accelerating Adoption and Engagement
Council’s strategic integration drove immediate internal alignment and increased strategic clarity, accelerated adoption from key advertisers and creators, enhanced Megaphone’s market position with increased engagement metrics, and established a robust foundation for sustained growth within Spotify over the next five years.
"Megaphone had grown fast, and the story hadn’t kept up. Teams needed a clearer way to explain what it was, how it fit inside Spotify, and why it mattered to advertisers. Once we aligned the messaging and design, everything started working better—internally and externally. It gave them language and structure to move forward with confidence."
Spotify Megaphone
The Results
Accelerating Adoption and Engagement
Council’s strategic integration drove immediate internal alignment and increased strategic clarity, accelerated adoption from key advertisers and creators, enhanced Megaphone’s market position with increased engagement metrics, and established a robust foundation for sustained growth within Spotify over the next five years.
What it meant
Transforming through Strategic Partnership
This engagement reaffirmed Council’s belief in the transformative potential of strategic design partnerships. Blending deep collaboration with rapid iteration, we demonstrated meaningful integration, preserving brand equity and unlocking new growth.